Disavowing links

How to build and export a disavow file for Google, and what to do before you submit it.

SWritten by Serpfeed SupportUpdated July 10, 2026

You can't delete a link on someone else's site, but you can tell Google to ignore it. That is what disavowing does. Serpfeed helps you prepare the file and walks you through submitting it, so a toxic link pointing at your site doesn't weigh you down.

When to disavow

Disavowing is a last resort, not routine housekeeping. Reach for it when a clearly toxic or spammy domain links to you and you can't get it removed. A handful of ordinary low-quality links usually isn't worth disavowing; Google is good at ignoring them on its own.

How it works in Serpfeed

Google doesn't offer a way for tools to disavow on your behalf, so Serpfeed prepares a ready-to-paste disavow line for the domain and shows you exactly what to do with it. If you turn on the Autopilot option to handle at-risk links, Serpfeed flags toxic or broken live backlinks and prepares the disavow for you, then notifies you that it is ready to submit.

  1. Copy the disavow line Serpfeed prepared into a plain text (.txt) file.
  2. Open Google's Disavow Links tool and select your property.
  3. Upload the file and confirm.

Disavow with care

Disavowing tells Google to discount a link entirely, so only include domains you are confident are harmful. When in doubt, leave a link alone: a wrongly disavowed good link is a loss you don't need. See Google's own guidance if you are unsure.

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