You shouldn’t have to log in every day to know whether something needs your attention. Serpfeed watches your backlink profile in the background and surfaces the changes worth knowing about, so the important ones reach you without the noise.
What triggers an alert
- A link goes live: outreach paid off and a target started linking to you.
- A link is lost: a backlink you had disappeared.
- A link is at risk: a live link turned toxic, went nofollow, or broke.
- A disavow is ready: Serpfeed prepared a disavow for a toxic link and it is waiting for you to submit.
Where alerts show up
Alerts appear in the notifications bell in the app, so the latest changes are always a click away. The bell carries a count when something is waiting, and unread items are marked with a dot. The most important ones also reach you by email, so you hear about them even when you are not logged in.
Working through the bell
Opening the bell does not mark anything read, so nothing disappears before you have dealt with it. Clicking an alert takes you to it and marks it read. Hover any item for two more controls: mark it read (or put it back to unread, if you want to come back to it later), and delete it once you are done. There is a Mark all as read button at the top for clearing a backlog in one go.
Deleting an alert only removes it from your bell. The change it was telling you about is still recorded on the opportunity itself, so you can always go back and see what happened.
Tuning what you hear about
If your inbox is getting busy, you can adjust which emails Serpfeed sends from your notification preferences. The in-app bell keeps everything until you clear it yourself, so quieting your email never means losing track of anything.
See also