Winning a link is only half the job. Links come and go: a page gets redesigned, a site changes hands, an editor prunes an old post. Serpfeed keeps an eye on your backlink profile so you know the moment something changes, instead of finding out months later when your rankings slip.
What Serpfeed watches
Every link you win is tracked as a live backlink. A daily check keeps each one current, so gains and losses show up on their own. Links that go live count toward your Backlinks Won; links that disappear or weaken are flagged so they don’t quietly slip away.
Your existing backlinks
Serpfeed does not only track the links you win with us. When you add a project we import the backlinks you already have, so Live is your whole profile from day one rather than a list that starts empty.
On a large site that import takes a few minutes. While it runs you will see a note under Live showing how far it has got, for example “Importing your backlinks: 1,000 of 15,835 so far”. Your Live count will keep climbing until it finishes. Nothing is missing, and there is nothing to do: the note disappears on its own once your full profile is in.
After that, Serpfeed keeps the profile current in the background, checking for links gained and lost rather than re-reading everything each time.
Backlink health
Alongside gained and lost, Serpfeed flags the health of each live link. The colour tells you how much it matters: red needs a decision, amber is worth knowing but not urgent.
- Toxic source: the linking domain has become spammy or risky.
- Nofollow: the link no longer passes authority to your site. It still sends people to you, so this is worth knowing rather than urgent, and it is not counted as at risk.
- Broken: the linking page or the link itself is broken.
Acting on at-risk links
At-risk links are collected so you can deal with them in one place. Open one and the Take action panel spells out exactly what’s wrong, then gives you the fix as a button. A link that broke or went nofollow just needs a friendly note to the site owner, so you can draft that email with AI or reach out yourself right there, the same way you’d chase a new link. A link that turned toxic is a candidate for disavow instead. The point is to catch these while you can still do something about them.
Where to look