How outreach works

The path an opportunity takes from accepted to sent, and where you stay in control.

SWritten by Serpfeed SupportUpdated July 10, 2026

Outreach is how an accepted opportunity turns into a real link. Serpfeed does the heavy lifting: it finds the contact and drafts a personalized email. You review it and send it from your own account. Here is the whole flow.

Step by step

  1. Accept the opportunity. This enriches it and, where possible, finds a contact to reach.
  2. Serpfeed drafts the email. A personalized subject and body, written around your site and the target page.
  3. You review and send. Tweak the draft, then send it from your own account with Email owner or Open in Gmail, or copy it and send from anywhere.
  4. Serpfeed tracks it. The opportunity moves to Contacted, and a daily sweep watches the target so it flips to Live once your link goes up.

Choosing how you reach out

A site can often be reached more than one way, an email address, a contact form, a social profile. When more than one is available, the draft window shows a Send via switcher so you can pick. Serpfeed defaults to email (it is the most reliable), but you can switch to the contact form or a social profile in one click. The pitch is rewritten to suit the channel you choose, a contact-form or social message drops the subject line and the email phrasing.

If there is no email, Serpfeed gives you an Open contact form button, or points you at the site’s best social profile with any others tucked behind a “more” menu.

Let Serpfeed submit it for you

On a paid plan, Serpfeed can go one step further and fill and submit the form for you, both for directory listings and for a site’s contact form (with a personalized pitch it writes from your project and their site). You review everything first, then it submits, so you skip the copying and retyping. A directory submit costs 20 credits; a contact-form submit costs 10. You are only charged when it actually submits, never when it hands a tricky form back to you.

You are always in the loop

Serpfeed drafts and prepares, but nothing goes to a prospect until you send it. Outreach leaves from your own identity, never from a Serpfeed address.