Most sites publish a general address like info@ or a contact form, and most of those go unread. When a pitch gets no reply, sending the same message to the same inbox rarely changes the outcome. Reaching an actual person does.
Serpfeed can find who is behind a site, the founder, or whoever owns marketing or content, so you can reach them directly instead.
Finding the decision maker
Open an opportunity and choose Find the decision maker. Serpfeed looks the site over and comes back with everyone it can identify: their name, their role, and the ways you can reach them, usually a LinkedIn or X profile and often a direct email address.
They appear in the Key people card alongside the site’s general contact details, and stay there, so you only ever search a site once. If Serpfeed has already found the people behind a site, opening it costs you nothing.
You may also see team inboxes in the list, like an editorial or press address. Those are worth having: a site often reads its editorial inbox far more reliably than any individual reads theirs, and Serpfeed can find ones the site never publishes on its pages.
Who gets listed first
Writing to a person instead of a site
Once Serpfeed knows who is behind a site, the outreach window gains a To row. Pick the site to write to its general address as before, or pick a person to write to them.
Choosing a person changes two things. The send button follows them, opening their profile or their own address rather than the site’s. And the draft is written to them by name, referring to what they actually do, which reads very differently from a message addressed to nobody in particular.
As always, the message goes out from your own account, never from Serpfeed.
When Serpfeed suggests it
You do not have to remember to do this. When an opportunity has been quiet for a while, your follow-up reminder starts suggesting a person to try instead, by name when Serpfeed already knows one, or offering to go and find one when it does not.
Reaching out on LinkedIn or X is recorded as its own kind of contact, so your history shows a genuine second attempt through a different door rather than a repeat of the first.
When nobody turns up
Plenty of sites simply do not say who runs them. When that happens Serpfeed tells you so and remembers the answer, so you are not charged to ask the same question twice. In that case the site’s general contact details are still your best route, and the usual outreach flow applies.
What Serpfeed will and will not show