Onboarding is where you tell Serpfeed about your site so the first discovery run knows what to look for. You sign in first with your email and a six-digit code (no password needed), then answer four short questions. Your answers shape the opportunities you get, so it is worth a couple of extra seconds on each one.
The competitors step of onboarding
Capture: The Competitors onboarding step: suggested competitor cards with favicons, some toggled on, and a field to add a custom domain. Light mode, crop to 16:9.
→ save to public/content/help/the-onboarding-wizard.png
1. Basics
Your name, a name for the project, and your website. Type just the domain (the https:// is added for you). As soon as you move on, Serpfeed reads your site in the background to draft your description and guess your country.
2. Description
One line on what you do. We prefill this from your website, so usually you just tweak it. This is the single most useful thing you can get right: it steers which sites Serpfeed treats as relevant.
3. Market
Choose your scope: Local, Country, or Worldwide. Local and Country ask for a location (with autocomplete). Local scope also lets Serpfeed look for nearby competitors on Google Maps, which matters if you serve a specific area.
4. Competitors
Serpfeed suggests competitors automatically and shows each one's domain rating and monthly visits, so you can tell the strong ones apart. Toggle on the ones that are a genuine match, remove any that miss with the ×, and use Find more for extra suggestions. You can also add your own, up to ten. This step is optional (you can skip it), but competitors are one of the richest sources of opportunities, so adding two or three sharpens your whole feed.
What happens next
Changing your answers later
Everything you enter here is editable afterward in Settings: your website, description, market, and competitors. Updated answers feed into the next discovery run.