Onboarding is where you tell Serpfeed about your site so the first discovery run knows what to look for. You sign in first with your email and a six-digit code (no password needed), then answer five short questions. Your answers shape the opportunities you get, so it is worth a couple of extra seconds on each one.
1. Basics
Your name, a name for the project, and your website. Type just the domain (the https:// is added for you). As soon as you move on, Serpfeed reads your site in the background to draft your description and guess your country.
2. Description
One line on what you do. We prefill this from your website, so usually you just tweak it. This is the single most useful thing you can get right: it steers which sites Serpfeed treats as relevant.
3. Market
Choose your scope: Local, Country, or Worldwide. Local and Country ask for a location (with autocomplete). Local scope also lets Serpfeed look for nearby competitors on Google Maps, which matters if you serve a specific area.
4. Competitors
Serpfeed suggests competitors automatically and shows each one’s domain rating and monthly visits, so you can tell the strong ones apart. Don’t recognise a name? Open its website in a new tab straight from the card. Toggle on the ones that are a genuine match, and remove any that miss with the ×. You can also add your own, up to ten.
Removing is not just tidying up. Discover looks for more sites like the ones you kept and stops offering the ones you threw away, so the second round is usually sharper than the first. This step is optional (you can skip it), but competitors are one of the richest sources of opportunities, so adding two or three sharpens your whole feed.
5. Keywords
The one question that decides everything downstream: what do you want to be known for? Serpfeed answers most of it for you first, then asks you to edit rather than to invent.
You get three groups. You already show up for these is what your site ranks for on Google today, with how many people search it each month and where you sit. Your competitors show up for these, you don’t is the gap: topics they own and you have not claimed, which is usually where the best opportunities hide. Ideas to consider are suggestions we have not checked against real searches, and they say so.
Nothing here is guesswork you have to accept. Untick anything that is not really you, and type your own in the box at the bottom: a topic you want to rank for but do not yet is a perfectly good answer, and on a brand-new site it is the most useful thing you can tell us. Your plan sets how many Serpfeed hunts links against at once, and everything you do not pick is kept for you to review later.
6. How did you hear about us?
One free-text box, entirely optional. It is not a dropdown because the answers worth having are the ones we would never have thought to list, and a real person reads every one.
What happens next
Changing your answers later
Everything you enter here is editable afterward in Settings: your website, description, market, and competitors. Updated answers feed into the next discovery run.