The dashboard explained

A tour of the dashboard and how to read your link-building progress at a glance.

SWritten by Serpfeed SupportUpdated August 17, 2026

The dashboard is your home screen after you sign in. It answers one question at a glance: how is my link building going? Here is how to read it and how to get around.

The stat cards

Across the top you get the numbers that matter most:

  • Link Opportunities: how many new opportunities are waiting for you to triage.
  • Backlinks Won: links that have gone live, with a count of how many are still in outreach.

A date-range selector at the top lets you look at the last 7, 14, or 30 days.

Charts and health

Below the stats you get a Domain Health view and, once you connect Google, your Analytics and Search Console charts. Until those integrations are connected, the chart cards show a Connect button in place of your data. If a connection later stops working, the card says so and offers to reconnect rather than going blank.

Getting around

The sidebar is your map. The main destinations are:

  • Linkbuilding: the opportunity feed, where you triage and act.
  • Keywords: research topics, keep the ones that fit, and choose which of them Serpfeed hunts links against.
  • Competitors: the rivals you track, and what their pages and backlinks are doing.
  • Monitoring: everywhere your brand, your products and your rivals are being talked about, with each mention already read and filed.
  • Results: the links you have won and their status over time.
  • Settings: your project details, competitors, and preferences.

The lower part of the sidebar has global search (pressCmd K), your Autopilot notifications bell, your credit balance, and Integrations. Your avatar opens the menu for Profile, Billing, switching projects, and signing out.

Finding help without leaving the app

Most pages carry a Learn button in the top right, next to that page's actions. It opens a short list of the articles for whatever you are looking at: on Competitors it offers tracking competitors and backlink analysis, on Billing it offers how credits work and plans. Every one opens in a new tab, so you keep your place.

If none of them fit, the last item in that menu is Visit the help centre, which brings you here. You can also reach the full help centre any time from your avatar menu at the bottom of the sidebar.