Connecting Google is optional, but it lets Serpfeed show your real search performance next to your link-building progress. You connect from the Integrations page, or straight from the Connect buttons on the dashboard charts. Everything Google is read-only: Serpfeed reads your data, it doesn’t change anything in your Google account.
Google Search Console
Connect Search Console and pick the property for your site (a Domain property or a URL-prefix property). Serpfeed then reads your search performance, so the Search Console card on your dashboard shows real clicks and click-through rate instead of placeholders.
Google Analytics
Connect Analytics and choose the GA4 property you want to track. This powers the Analytics card on your dashboard with real sessions and bounce rate, so you can see traffic trends alongside the links you are building.
How to connect
- Open Integrations from the sidebar.
- Under Search & Analytics, click Connect on Search Console or Analytics.
- Sign in with Google and approve the read-only access.
- Pick the property (or GA4 property) that matches this project.
Changing which property you track
Picked the wrong property, or moved your site to a different one? Open Integrations, click Change property (Change site for Search Console) on the connected card, and choose the new one. You will not have to sign in with Google again: the access you already granted covers every property on your account.
Switching clears the figures Serpfeed had stored for the old property, so your dashboard only ever shows one property’s numbers at a time. It fills back in the next time your dashboard loads.
When a connection stops working
Google access can lapse. It happens if you change your Google password, remove Serpfeed from your Google account, or your organisation runs a security review. When that happens the card on your dashboard tells you instead of quietly going blank, the Integrations page marks the connection in red, you get a notification in the bell, and we email you.
The email is the important one, and it always sends. A lapsed connection does not empty your charts, it freezes them: the numbers you saw yesterday are still sitting there, so nothing on screen looks broken and you could plan around month-old data without ever noticing. We would rather tell you once than let that happen.
There are two things it might ask for, and they are not the same:
- Reconnect means the access itself has expired. Click it, sign in with Google and approve again. Your property selection and everything else stays as it was.
- Choose a property means your access is fine but the property is gone, usually because it was deleted or your permission on it was removed. Just pick another one. No Google sign-in needed.
An empty chart on a healthy connection is usually just a new property. A freshly created GA4 property can take up to 48 hours before it reports anything.
More integrations on the way
Disconnecting
You can disconnect any integration from the same Integrations page. We ask you to confirm first, because disconnecting is permanent: it revokes Serpfeed’s access at Google and deletes the figures we had stored for this project. You can reconnect whenever you like, but you will need to approve access again and pick your property again. If you only want to track something else, use Change property instead. You can also revoke access at any time from your Google account connections. For help finding a property, see Google’s docs on Search Console and Google Analytics.