Connecting Google is optional, but it lets Serpfeed show your real search performance next to your link-building progress. You connect from the Integrations page, or straight from the Connect buttons on the dashboard charts. Everything Google is read-only: Serpfeed reads your data, it doesn't change anything in your Google account.
The Integrations page showing Google connections
Capture: The Integrations page, Search & Analytics group, showing Google Search Console and Google Analytics cards with Connect buttons. Light mode, crop to 16:9.
→ save to public/content/help/connecting-google.png
Google Search Console
Connect Search Console and pick the property for your site (a Domain property or a URL-prefix property). Serpfeed then reads your search performance, so the Search Console card on your dashboard shows real clicks and click-through rate instead of placeholders.
Google Analytics
Connect Analytics and choose the GA4 property you want to track. This powers the Analytics card on your dashboard with real sessions and bounce rate, so you can see traffic trends alongside the links you are building.
How to connect
- Open Integrations from the sidebar.
- Under Search & Analytics, click Connect on Search Console or Analytics.
- Sign in with Google and approve the read-only access.
- Pick the property (or GA4 property) that matches this project.
More integrations on the way
Disconnecting
You can disconnect any integration from the same Integrations page. That removes Serpfeed's access and stops the connected data from showing on your dashboard. You can also revoke access at any time from your Google account connections. For help finding a property, see Google's docs on Search Console and Google Analytics.

