Serpfeed checks social platforms and news for your keywords and pools everything into one feed. Which platforms it checks, how often, and how many mentions you get a month all depend on your plan. Here is the whole picture.
The platforms
Every plan includes the three that carry most of the conversation about products. Higher plans add the rest.
| Plan | Platforms |
|---|---|
| Free | Hacker News, X, Reddit |
| Starter | The above, plus Google News |
| Growth | The above, plus Instagram and TikTok |
| Scale | Everything, plus LinkedIn and YouTube |
Monitoring → Settings → Sources is where you choose which of them you want. Switching one off stops Serpfeed going there at all, so it stops appearing in your feed and stops using your monthly mentions. A platform your plan does not include is shown there too, greyed, so you can see what upgrading would add rather than having to guess.
How often it checks
Every platform is checked at least once a day on every plan. Higher plans are checked more often than that, so a post that goes up mid-morning reaches you the same day rather than tomorrow.
Speed also differs by platform, whatever your plan, because they differ in how precisely they can be asked for recent posts. Hacker News, X and news are the quickest. Video platforms are the slowest, and a mention there can land a day after the video did.
Adding a keyword does not wait for any of that. Serpfeed goes and looks immediately, so a new keyword usually has something in the feed within a few minutes.
How long mentions are kept
Mentions are kept for 30 days on Free, 90 days on Starter, and a year on Growth and Scale, then removed. If you need them for longer than your plan keeps them, export the feed to CSV: see Exporting your data.
How many mentions you get
Mentions are the meter for monitoring, in place of credits. Each plan includes a number of them per month across your whole account, with a ceiling per project underneath it so one busy project cannot drain the others. Both numbers are on the pricing page.
When you reach the monthly number, Serpfeed stops fetching. It does not quietly keep collecting and hide the rest: it stops, and a banner on the feed tells you how many it did not go and get. The count resets at the start of each calendar month.
That is deliberate, and it is what makes the allowance a real ceiling. There is no way to spend more than your plan by listening for something that turns out to be popular.
Running out sooner than expected
Almost always one keyword is responsible, and almost always it is a common word rather than a name: an industry term, a city, a one-word product name. A brand name rarely is.
Two things change the volume. The keyword itself is the big one: replace a broad word with a more specific phrase, or remove it. Turning off a platform your customers do not use is the other, because Serpfeed then stops looking there.
Excluded words and blocked authors are worth setting up, but they are a different kind of tool: they tidy what you SEE rather than what gets collected, so they make the feed readable without changing the count.
One check, many projects