Exporting your data

Download any table as a CSV: the three ways to export, what each column means, why some cells start with an apostrophe, and which plans include it.

SWritten by Serpfeed SupportUpdated August 13, 2026

Every table in Serpfeed can be downloaded as a CSV: opportunities, live links, keywords, keyword research, competitors, mentions, and your Google Search, Analytics and Business Profile data. It opens in Excel, Numbers, Google Sheets, or anything else that reads a spreadsheet.

Exporting is on paid plans

On the Free plan the Export CSV button carries a padlock, and clicking it shows you the plans. Everything else about your data is unchanged: you can still delete your account and your data at any time, and if you need a copy of your data while on Free, email us and we will send it.

Three ways to export, and they do different things

  • The button at the top right of the page gives you everything the page is currently showing, across every page of results. Not every table has one: the two keyword pages export from the rows instead.
  • Tick some rows and the bar that appears has Export CSV in it, which gives you just those rows. Your ticks stay where they are afterwards.
  • A single row can be exported from its menu, on the tables that have one.

The checkbox at the top of a table ticks the page in front of you, not the whole list. When there is more than one page, the selection bar offers Select all with the real number next to it, so you can take the lot and then export, tag or act on it in one go.

Downloading from Linkbuilding

Open Linkbuilding and click Export CSV in the top right. The file downloads straight away.

The export follows whichever tab you are on. On Live Backlinks you get just the links you have earned; on In Progress just the ones you are working; on Opportunities just the untriaged ones. The button tells you which you are about to get, and the filename says so too, for exampleserpfeed-your-project-live-2026-07-31.csv.

Smart lists export everything

The saved views and smart lists (At risk, Needs you, Needs follow-up, New this week) are worked out live as you look at them, so those export your whole project rather than a slice. You will get more rows than the screen shows, never fewer.

What is in the file

One row per opportunity, and the same numbers you see on screen: the domain, its Serpfeed Score, domain rating, spam score, referring domains, backlinks, estimated traffic, and which of your competitors link to it. Then the workflow side: status, the contact email or form we found, the page your link should go on, and the dates for when it was discovered, accepted, contacted, submitted, and went live.

Empty cells mean we do not have that piece yet, not that it is zero. A domain we have not enriched has no contact email; one you have not submitted has no submitted date.

Exporting your keywords

On Keywords you get one row per keyword with everything the table knows: monthly searches, the trend, difficulty, intent, your rank, how many rivals rank for it, your tags, and how many opportunities it produced. On Find keywords you get the ideas from the search on screen, so you can take a shortlist to someone who does not have a Serpfeed login.

Both keyword pages export from the rows rather than from a button at the top: tick the ones you want and the selection bar exports those, or use a single keyword’s menu. For a whole search, tick one row and press Select all in that bar. Columns you have hidden are still in the file: hiding one is about screen width, and a spreadsheet has no width.

The Search Console columns (clicks, impressions, average position) are only in the file when your Google account is connected. Without it we have no clicks to report, and an empty column would read as “no clicks” rather than “not measured”.

A note on opening CSVs

Some values in your export come from other people’s websites: page titles, anchor text, email addresses. Spreadsheets treat a cell starting with an equals sign as a formula to run, which is a well-known way to hide something nasty in an innocent-looking file. Serpfeed marks those cells as plain text before you ever download them, so they show as written and nothing runs.

You may see a leading apostrophe on a handful of cells. That is the marker, it is not part of the value, and most spreadsheets hide it.

Getting everything, not just links

The CSVs cover the tables you can see. If you want a copy of your entire account, or you want it deleted, see Privacy and your data.

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