Each opportunity comes with a handful of numbers that tell you how good a link would be. You don't need to be an SEO to read them; here is what each one means and how much to trust it.
The columns, explained
| Metric | What it means |
|---|---|
| DR | Domain Rating, 0 to 100: the overall strength of a site's backlink profile. Higher means a link from it passes more SEO value. |
| Traffic | Estimated monthly visits the site gets from Google worldwide. The “% XX” next to it is the geo-fit: the share of that traffic in your market. |
| Ref. Domains | The number of unique websites that link to this domain. |
| Spam | A 0 to 100 risk score. 60 or higher is flagged as toxic and best avoided. |
How to weigh them
Relevance comes first: a link from a site in your niche beats a stronger link from an unrelated one. After that, higher DR and real traffic are better, and a high spam score is a reason to be careful. Read the numbers together rather than chasing any single one.
Where the numbers come from
DR, traffic, and referring domains are third-party estimates, refreshed when an opportunity is enriched. They are a reliable guide for comparing opportunities, not exact measurements, so treat them as strong signals rather than precise counts.
Traffic is worldwide; geo-fit is your slice of it
The Traffic number is the site's total worldwide visits, and the geo-fit percentage next to it is how much of that lands in your market. A site can be huge worldwide but a poor fit for you, or smaller but almost entirely your audience. Read the size and the fit together: they tell you whether a link is strong and whether it could send you real visitors.
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