You should not have to open the feed to find out that something is on fire. Alert rules say which mentions are worth interrupting you for, and everything else waits quietly in the inbox until you look.
Building a rule
Monitoring → Settings → Alerts, then Add alert. A rule has a name and three conditions, plus where to send it:
- Sources. Which platforms count.
- Labels. Which kinds of mention count.
- Sentiment. Positive, neutral, negative.
- Send to. Any address. Leave it empty and it goes to your account email.
The one rule about rules: empty means any
A condition you leave empty is not a condition. Leaving Sources empty means “any platform”, not “no platforms”.
So a rule with only Sentiment: negative filled in means “anything negative, anywhere, of any kind”, which is exactly the rule most people want first. Conditions combine: filling in two of them means both have to be true, and picking several values inside one means any of those will do.
“Negative complaints and bug reports on Reddit and X” is one rule: two sources, two labels, one sentiment. The screen restates this under each field, because a half-filled rule read the other way would match nothing at all, and a rule that never fires looks exactly like a feature that does not work.
Why the second alert is slower than the first
The first alert a rule sends goes immediately. If more mentions keep matching, the gap stretches: a quarter of an hour, then an hour, then four, then twelve, then a day, and it stays at a day for as long as it keeps going.
Everything that arrived during a wait is bundled into the next email, so nothing is dropped, it just arrives together. That is what stops a viral thread turning into two hundred separate emails, while a quiet week still gets the one alert that mattered instantly.
After a full day with nothing matching, the rule resets and its next alert is immediate again.
Some rules worth having
- Anything negative. Sentiment negative, everything else empty. The single most useful rule there is.
- Questions I could answer. Label: question. These are the cheapest goodwill in the product.
- Anything about a rival, if you listen for competitor names. Send it to whoever does sales.
- Bug reports, to your support inbox. Different address, different rule, no forwarding by hand.
You can have up to ten rules per project, and any of them can be switched off without deleting it.
Where alerts show up
Every alert reaches the notifications bell in the app, and by email if the rule has an address or your account email is on file. The bell is not optional: it is where alerts live, and the email is the copy that finds you when you are not looking.
Alert emails carry an unsubscribe link, and you can turn them off for good in your notification preferences. Turning them off stops the emails, not the rules: the bell keeps working.
Editing a rule catches up