Find keywords answers the question you cannot answer by guessing: is anyone actually searching for this? Type a topic, and Serpfeed comes back with the real phrases people type into Google around it, each with how often it is searched, how hard it is to rank for, and what the person searching is hoping to find.
Start with a topic, not a keyword
Type the plainest version of what you do. “Salary tables” beats “collective agreement salary tables 2026”, because the broad phrase is the one that brings back the variations you have not thought of, and one of those is usually the good one.
Each search costs 5 credits. A topic somebody has already researched is free, and the page tells you when that happens, so exploring around a subject is cheaper than it looks.
Reading the three columns
Monthly searches is roughly how many people search that phrase each month, averaged over the last year. A dash means nobody has measured it, which is not the same as nobody searching it.
Difficulty is 0 to 100, based on how strong the sites already ranking are. Low numbers with real search volume are the whole prize, and the third card at the top of the page picks out the easiest one for you.
Intent is what the searcher expects to find: something to learn, a specific site, a comparison, or something to buy. A phrase with big volume and the wrong intent will not send you customers.
Narrowing a long list down to the good ones
Add filter above the table cuts the run down by anything in it: difficulty under 30, monthly searches over 500, intent is Buy, tag is “Q1 content”. Combine as many as you like, and the search box next to it still narrows by wording.
The one worth knowing about is Status. Re-search a topic you have worked on before and most of what comes back is already yours; Status is “Not in your project” leaves only the ideas you have never dealt with.
Save it, then decide where it goes
Press Save and the keyword is yours to keep. That is free and does not use up anything, so there is no reason to be careful with it. Tick several rows first and save them together.
The arrow next to Save opens everywhere else a keyword can go:
- Add to a tag, or make a new one, to group it with the rest of a content plan. Tags show up in the Keywords sidebar as soon as one exists.
- Use for linkbuilding to put it to work finding you link opportunities. This is the one your plan limits, because it is the one that costs real searching.
- Watch for mentions, if you use monitoring, to hear about it whenever somebody says it. It becomes a keyword in Monitoring, counted against that plan limit rather than this one: keywords here find you links, keywords there find you conversations. Serpfeed reads each mention as it arrives and sorts it for you, so you see at a glance which are praise, which are problems, and which are questions worth answering.
Your recent searches are saved
Every topic you research appears under Recent searches, with the number of ideas it returned: in the sidebar, and under the search box whenever the page is waiting for a topic. Click one to open it again.
Once a set of ideas is on screen the search box is out of the way. Find keywords at the top right brings it back, with your recent searches under it.
Re-opening a past search is always free, however old it is. You paid for that research once and it stays yours: there is no way to be charged twice for the same topic by clicking around.
The page tells you when the numbers were fetched, to the minute. If you want the current figures instead, Refresh fetches them again for 5 credits, and asks you to confirm first. Worth knowing before you press it: search numbers are updated about once a month, so refreshing something fetched last week will usually return exactly what you already have.
Removing a search from the list only tidies your sidebar. The research itself stays stored, so searching the same topic again is still free.
Export CSV lives with the rows: tick the ones you want and the bar that appears exports just those, or press Select all in that bar first to take the whole search, filters and all. Handy for taking a shortlist to someone who does not have a Serpfeed login. Exporting is on paid plans. See Exporting your data.
Nothing came back?
That means Google genuinely has no search data for the phrase, usually because it is too specific or too unusual. Try a broader wording: drop the year, drop your brand name, drop one adjective.