Discovery is the engine that fills your opportunity feed. It runs the first time automatically, right after onboarding, and it costs nothing: browsing what it finds is always free. Here is where it looks and how it decides what to surface.
The opportunity feed after a discovery run
Capture: The Linkbuilding opportunity feed populated after a discovery run, showing a mix of opportunity types with their badges. Light mode, crop to 16:9.
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Where opportunities come from
Serpfeed runs several engines in parallel and pools the results into one feed. Each opportunity carries a type so you can see at a glance why it showed up.
| Type | What it is |
|---|---|
| Competitor gap | Sites that link to your competitors but not yet to you. |
| Your backlinks | Your own live and recently dropped links, so you can win lost ones back. |
| Unlinked mentions | Pages that name your brand in text without linking to you. |
| Guest posts | Sites that invite “write for us” contributions. |
| Resource pages | “Best tools” and “resources” roundups that could list you. |
| Content pages | Blogs and guides that rank for your topics and could add a link to you as a resource. Shown for content-led niches, not local shops. |
| Directories | Places to submit your site, plus a curated catalog of quality ones. |
You don't need competitors for it to work
Adding competitors makes discovery richer, but it is not required. Even a project with none still gets your own backlink import, unlinked mentions, guest-post, resource-page and content-page discovery from your keywords, and curated directories.
How often it runs
The first run happens automatically at the end of onboarding. After that you can refresh discovery from the Linkbuilding page, subject to a cooldown: once every 30 days on the free plan, and once every 7 days on paid plans. The cooldown keeps results fresh without re-scanning the same ground every day.
Discovery is always free